askG(consulting)
Software built for how your small business actually works.
I build custom CRMs, phone systems, and payment integrations, with practical AI automation, for small businesses priced out of big platforms and their expensive customization.
15+ years
building and implementing business systems
It's about the root
Expert root cause analysis: get to the crux of your issues before building.
Discovery to delivery
Hands-on leadership through design, testing, launch and adoption.
Geoffrey Cestaro
Chief Bottleneck Eliminator
I connect the dots between your people, processes and systems. From The Metropolitan Museum of Art and Emory University to a small business on thin margins, my work starts with the real problem—not a software shopping list.
More about meServices
Practical solutions. Built around you.
askG(crm)
Custom CRM and operations platforms
One place for every customer, job, estimate, and conversation, shaped around how your shop actually works instead of how a vendor thinks it should.
askG(integrations)
Payments, phone, SMS, email and shipping
Connect the tools you already pay for so information flows on its own: card-on-file payments, calls that pop the right customer, texts that live on the record.
askG(automation)
AI intake and workflow automation
Let AI read the inbox, sort the invoices and draft the replies, with clear rules deciding what happens and a human checking anything uncertain.
askG(portals)
Customer-facing web apps
Give customers answers without a phone call: service requests, secure payments, status lookups and honest repair-or-replace guidance.
Work
Small business. Real results.
Norman's Electronics is a storied Atlanta repair shop operating on thin margins. Learn how I built a CRM by sitting at the desk of the staff.
Operations Hub
A custom CRM and phone system that replaced a dated legacy CRM and a per-seat VoIP plan, built around the way the shop actually works.
Web Service Pay
A public web app, kept separate from the CRM to protect customer data, that handles service requests, secure payments and honest repair-or-replace advice.
The story
Norman's Electronics, Suwanee GA
"AI is very good at doing what you ask. It is not good at knowing what you meant, but it will fake it to save face."
How a dated CRM, a $392 phone bill and hundreds of weekly invoice emails turned into one system built around the way Norman's Electronics actually works.
How I work
Run it manually before you automate it
Every AI step gets checked by a person until it earns trust. Anything uncertain gets flagged.
AI interprets. Rules decide.
A clear decision tree sits under the AI, so the same question always gets the same, explainable answer.
Build fast, then rebuild on purpose
Solve today's bottleneck quickly, on clean data, so version two can be designed deliberately.
Platforms I build with
What's your bottleneck?
Thirty minutes, no pitch deck. Bring the thing that eats your week.